topwater
Berkley Introduces the SlapGill
Berkley Introduces the SlapGill, a New Topwater Bait That Mimics Distressed Panfish Panfish profile, action, and color to entice even the most pressured bass COLUMBIA, S.C. (Sept 2, 2026) – Berkley is once again focusing on ultra-realism with the all-new SlapGill, a topwater bait designed to combine biological accuracy with an action that replicates a panfish'…
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ugly stik
Fathers Day Fishing Gift Guide - 2026
Looking for a gift for the Dad who has everything? Don't worry we have you covered. Plano StowAll Zip Pouches + Waterproof Zip Pouches ($8.99-$34.99) Plano StowAll Zip Pouches offer versatile, durable storage solutions designed to keep gear organized and protected in any environment. Available in both standard mesh and IPX7-rated waterproof options, these pou…
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walleye
Berkley Finisher Expansion—New Sizes and Colors
COLUMBIA, S.C. (Sept. 11, 2025) – The Berkley Finisher quickly became a must-have for anglers looking to maximize forward-facing sonar efficiency. Now, after listening to angler feedback, Berkley has expanded the lineup with two new sizes, a 4 cm option for ultra-finesse applications and a 10 cm for targeting larger predators, giving anglers even more precision t…
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outdoors
Academy Sports + Outdoors Partners with Pro Angler Jacob Wheeler to Launch All-New Magellan Outdoors Pro Apparel Line
Academy Sports + Outdoors (“Academy”) (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, teamed up with professional angler Jacob Wheeler to launch the all-new Magellan Outdoors Pro by Jacob Wheeler line of fishing apparel. Personally designed, tested, and approved by Wheeler, the collection is built for the modern angler with fresh…
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trolling motors
Minn Kota® Introduces Kayak Terrova
RACINE, W.I. (Mar. 20, 2025) – Minn Kota®, a leader in trolling motor innovation for over 90 years, is bringing its proven technology to kayak anglers with the all-new Minn Kota Kayak Terrova. Designed to make boat control effortless and reliable, this motor puts advanced GPS navigation right at anglers' fingertips—so they can focus on fishing, not fighting the…
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tungsten
SI Flies - Prime Preseason Sale
My buddy showed me some pictures of his favorite ice fishing group, and in almost every pic, the question was asked: what were you using and how. The answer was more complicated because of who wanted to share their secrets. Someone spilled the beans, and it happened to be Simcoe Bugs. The holographic and UV options are excellent from these guys, and what's not t…
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sonar
Berkley FORWARD Braid Line
In today’s age of angling, advances in technology are now allowing anglers to locate fish more readily and interact with them in more ways than ever before. With the utilization of forward-facing sonar, more anglers are increasing their usage of “finesse techniques”, which require baits that are much smaller in presentation. The challenge for the angler then become…
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soft side
Pelican SC24 - Soft Side Cooler Review
Everyone knows the 500 lb gorilla when it comes to outdoor coolers but there are some great, if not better alternatives for half the price on the market today and Pelican is right there at the top of the list. With offerings ranging from gun cases to water bottles, Pelican has you covered for whatever adventure you're looking for. I'm more of a loung…
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outdoors
Effigy Mounds National Monument
This past weekend we travelled to southern Wisconsin to visit the folks. We decided to have a little fun and diverted our attention to Effigy Mounds National Monument. Nestled in the bluffs on the Iowa side of the river, we couldn't pass up the opportunity to see the timeless tradition of Indian burial. It was a four mile hike up to the top and back. We packed i…
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outdoors
Willow River State Park - Saturday Adventure
Living in the Midwest has many perks, one of which is the ease of access to amazing state parks. Willow River located in Hudson, WI is one of those places. We spent the afternoon walking around, taking pictures and basking in that beautiful sunshine. We packed in a couple of our favorite shells, put on our best hiking shoes and hit the trails. What follows is a colle…
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