Berkley BlowUp Delivers Unique Sound and Versatile Action in a Saltwater Popper

 

Berkley BlowUp Delivers Unique Sound and Versatile Action in a Saltwater Popper

A uniquely designed mouth and precision weighting create a consistent bloop and multiple retrieve options across a variety of inshore conditions.

COLUMBIA, S.C. (Sept. 23, 2026) – The all-new Berkley BlowUp brings a unique sound and versatile surface presentation to saltwater anglers with a purpose-built design tuned to produce a controlled, low-tone bloop that imitates the sound of struggling baitfish. Designed for inshore fishing, the BlowUp combines a hydrodynamic mouth, precision internal weighting and a durable construction to give anglers a topwater that casts a mile, covers water and adapts to a wide range of conditions and retrievals..

At the core of the Berkley BlowUp is its uniquely designed mouth, which catches water to create a consistent, subtle blooping sound when the bait is twitched. The BlowUp's precisely balanced internal weighting allows anglers to easily walk the dog, wake the surface of the water, pop the bait with either a subtle or aggressive presentation, or sweep the rod to create a cavitating bubble trail. This versatility gives anglers multiple ways to trigger strikes as conditions and fish behavior change.

Built for the demands of saltwater fishing, the Berkley BlowUp features a high-strength ABS body paired with 4X saltwater-rated hooks designed to handle explosive strikes from aggressive inshore predators. Its unique internal weight placement provides long, accurate casts while maintaining control of the lure's action at any retrieve speed, allowing anglers to cover more water efficiently.

“Topwater fishing is all about getting the right sound and action to trigger a strike, and we wanted the BlowUp to give anglers something different,” said Will Pate, Product Manager - Saltwater Bait for Berkley. “The unique mouth design creates a consistent bloop, while the balanced weighting gives anglers the ability to walk, wake, or pop the bait. Add in the long-casting performance and durable saltwater construction, and the BlowUp is a versatile topwater lure that anglers can fish aggressively or subtly depending on what the fish want.”

KEY FEATURES:

• Creates a subtle, low-tone blooping sound

• Hydrodynamic mouth design and internal weighting imitate struggling baitfish

• Versatile surface action for walking, waking, popping or subsurface retrieves

• Creates a cavitating bubble trail when pulled below the surface

• Precisely balanced for long, accurate casts and control at any retrieve speed

• Durable ABS body built to handle aggressive inshore predators

• Equipped with 4X saltwater-rated hooks

Size: 70 • 90

Colors: Pearl White/Chartreuse • Peanut Butter and Jelly • Broken Bone • Silver Bullet • Black Gold • Red Head • Pilchard • Mullet

MSRP: $11.99

Available Now

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