Berkley Finisher Expansion—New Sizes and Colors

 COLUMBIA, S.C. (Sept. 11, 2025) – The Berkley Finisher quickly became a must-have for anglers looking to maximize forward-facing sonar efficiency. Now, after listening to angler feedback, Berkley has expanded the lineup with two new sizes, a 4 cm option for ultra-finesse applications and a 10 cm for targeting larger predators, giving anglers even more precision to match the hatch in any fishing scenario.

Purpose-built for forward-facing sonar, the Finisher maximizes its time in the strike zone by “hovering” and moving laterally in the water column. This unique ability allows anglers to precisely maneuver the bait based on real-time fish behavior. Whether fished like a modern glide bait for walleye or strolled for bass, it delivers strike-producing action day in and day out across the full range of scenarios FFS unlocks.

Its weight-forward design enables pinpoint casts, fast drops, and a variety of actions that can provoke even the moodiest fish. The innovative finless double-treble design, flat bottom, and lifelike detailing make the Finisher one of the most versatile hard baits ever built—capable of everything from erratic darting to subtle, minnow-like hovering. Crafted in Berkley Labs, the Finisher now offers more size options, new colors, and more ways to dominate with forward-facing sonar.

BERKLEY FINISHER – KEY FEATURES:
• Optimized for use with forward-facing sonar, giving the angler control to put the bait where, when and how they want it to generate strikes
• Multiple ways to fish - like a glide bait for walleye, a sinking jerk bait for bass, or stroll it along the mid-water column
• Unique, meandering swim action on the fall, paired with body quiver/shimmy
• Unmatched, minnow-like tail swing when returning to center (resting position)
• Ultra-premium colors and texture
• Built to excel in casting or vertical presentations
• Perpendicular line-tie maintains knot locked and in position every time 
• Features two Fusion19 treble hooks for maximum hook-up ratios

Size: 4cm • 10cm
Colors: Bad Anaconda • Black Gold • Black Silver • Blue Smelt • Chrome • Chrome Perch • Chrome Red Perch • Crazy Steel • French Pearl • Gold Chrome • MF Firetiger • Nebu • OG Blue • Perch • Pink Pearl • Prime Time • Purple Slime • Stealth Shad • Sunset • Wakasagi • Ghost Chrome Gill • Ghost Sexy Shad • Vapor Herring
MSRP: 4cm - $7.99 • 10cm - $11.99

Available: September 2025

For more information on the Berkley Finisher, visit berkleyfishing.com